Ipod Review
It sometimes seems like the whole world is plugged into Apple Computer’s iPod digital music players. You see the iPod’s distinctive white earbuds on the street, and in buses, trains and planes. But there’s one place in America where the iPod has difficulty going: the automobile. People do use iPods in cars, of course. But it’s a hassle, because car makers have designed their audio systems to be closed and inhospitable to add-on devices. You have to find some way to position the music player; some way to charge its battery; and, most important of all, some way to transmit its sound through the car’s audio system.
And even if you do all that, you’re usually left with substandard sound quality, and a jumble of ugly wires and adapters in view. Worse, you’re forced to take your eyes off the road every time you need to manipulate the iPod to pause or change a song.
Now, Apple has joined forces with the German luxury car maker BMW to solve this problem. The two companies have come up with an integrated system for plugging an iPod into a BMW and streaming its music through the car’s audio system. It’s called the BMW iPod Adapter, and is available for $149, plus installation costs, on any 2002-2004 BMW 3 Series model, Z4 Roadster, or X3 and X5 SUVs. Some specific BMW configurations can’t use the adapter.
BMW and Apple aren’t just any two companies. They are widely imitated corporate icons, known far and wide for their design and engineering skills. So, you’d think their joint effort at mating the iPod and the car would be a brilliant, smashing success. But you’d be wrong.
I’ve been testing the system in a $54,000 BMW 330Ci convertible, lent to me for a few days by BMW. I have tried several different iPods in the car, including a brand-new, fourth-generation model. My conclusion: The BMW iPod adapter works, but in a pretty crude way that will likely leave the iPod cult hungering for more. It’s a decent first step, but that’s all.
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